I think it is a Landseer. The owner of the company lives in Santa Barbara and there is a "Big Dog Parade" right there on State Street every June, I think. Literally hundereds of big dogs in themed costumes with their owners marching to cheers from the mobs on the sidewalks. I've always wanted to do it but it's a tough time of year with all the kids arriving home from school. It is fun, though to take the Landseer (Cowboy ) in to the stores and watch the people holding up the "big dog" t-shirts and looking from one to the other!!!