I was taught that you roll up a newspaper and everytime the pup has an accident in the house...
you hit yourself in the head with the rolled up paper.
At ten weeks...pups pee a lot. when the first wake up, when they move around a lot, when they drink, when they walk a ways...they have NO control over pee yet. We were lucky because our fellows potty trained very easy. Any accidents after the first week at home we're our fault for not paying attention.
We would run the pup out every 30 minutes for the first day and say..."Pee, go pee" and if our pup happened to...we praised!! And yes, also late at night. We'd wake the pup up every two hours and go outside. Once the pup pee'd, we'd take the pup to the same spot. They can smell the pee and it will sometimes trigger the need.
We used a crate at night but set our alarm. The crate was in our room. We use a crate because we want our dogs to get used to being in a crate while traveling. Their safe area. Plus, in our room means they are a part of our pack. It's all a matter of personal choice. But We swear by crate and the safety of the crate!
After the first couple of days, we learned about when the pup would pee. Also what the pup would do when ready to pee! Even if puppy starts to pee, you can yell, "NO NO NO NO" and it will distract the pup while you snag up the puppy and run outside!! Where they sniff around, take a minute and then remember what they were doing to begin with.
ROTFL! Okay, so a couple of times a pup didn't stop peeing the entire time I or the hubby were picking it up and running to the goal line!! Oh well, it cleans up!
But we were lucky and had success after a couple of weeks as long as WE kept an eye on the pup and were consistent.